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Glossaire des termes relatifs à la gestion des ressources humaines et aux avantages sociaux

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Employee Swag

Employee swag, also known as company swag or branded merchandise, refers to promotional items or merchandise that employers provide to their employees. These items are typically branded with the company logo or messaging and are given to employees as a form of appreciation, team building, or as part of a company's marketing efforts.

Employee swag can include items such as apparel, accessories, office supplies, and more.

What is employee swag?

Employee swag refers to any branded merchandise or promotional items that a company provides to its employees for free. This can include a wide range of items, such as clothing (t-shirts, hoodies, hats), drinkware (mugs, tumblers), bags, stationery, tech accessories, and even food and beverages.

Écoutez, reconnaissez, récompensez et fidélisez vos employés grâce à notre logiciel d'engagement des employés.

What are the benefits of offering employee swag?

The benefits of offering employee swag are:

Increased employee engagement and morale: Swag shows employees that they are valued and appreciated, leading to increased satisfaction and motivation.
‍Enhanced brand awareness: Swag serves as a walking advertisement for your company, promoting brand recognition both inside and outside the workplace.
‍Improved team building and culture: Shared experiences and pride associated with wearing or using company swag fosters a sense of belonging and community.
‍Attracting and retaining top talent: High-quality swag can make your company stand out as a desirable employer, attracting and retaining talented individuals.
‍Cost-effective marketing tool: Compared to traditional marketing methods, swag can be a more cost-effective way to promote your brand and reach a wider audience.

What are some factors to consider when choosing employee swag?

Factors to consider when choosing employee swag include:

Quality: Invest in high-quality, durable items that employees will be proud to wear and use.
‍Relevance: Choose items that are relevant to your company culture and brand message.
‍Functionality: Select items that are practical and useful for everyday life.
‍Variety: Offer a range of options to cater to different tastes and preferences.
‍Sustainability: Consider eco-friendly and ethically sourced materials for a positive environmental impact.
‍Budget: Allocate a realistic budget for your swag program, taking into account quality, quantity, and customization.

What are some common mistakes to avoid when offering employee swag?

Common mistakes to avoid when offering employee swag include:

Generic or low-quality items: Opt for unique and well-made swag that employees will appreciate.
‍Inconsistent branding: Ensure consistent brand representation across all your swag items.
‍Limited variety: Offer a diverse range of items to cater to different preferences.
‍Ignoring employee feedback: Gather employee input to ensure the swag is relevant and desired.
‍Overspending: Allocate a budget and stick to it to avoid financial strain.
‍Missing the opportunity to connect: Utilize swag creatively to build relationships and foster a positive culture.

How can companies distribute employee swag effectively?

Companies distribute employee swag through:

Welcome packages: Provide new employees with a swag bag as part of their onboarding experience.
‍Company events: Use swag as giveaways or rewards at company events, team outings, and appreciation programs.
‍Milestone achievements: Recognize employee accomplishments with targeted swag gifts.
‍Holiday gifts: Offer seasonal swag as a festive gesture of appreciation.
‍Internal store or online platform: Create a dedicated platform where employees can purchase swag at discounted prices.
‍Contests and giveaways: Encourage participation and engagement through swag-related contests and giveaways.

Enquêtes sur le pouls des employés :

Il s'agit d'enquêtes courtes qui peuvent être envoyées fréquemment pour vérifier rapidement ce que vos employés pensent d'un sujet. L'enquête comprend moins de questions (pas plus de 10) afin d'obtenir rapidement des informations. Elles peuvent être administrées à intervalles réguliers (mensuels/hebdomadaires/trimestriels).

Rencontres individuelles :

Organiser périodiquement des réunions d'une heure pour discuter de manière informelle avec chaque membre de l'équipe est un excellent moyen de se faire une idée précise de ce qui se passe avec eux. Comme il s'agit d'une conversation sûre et privée, elle vous permet d'obtenir de meilleurs détails sur un problème.

eNPS :

L'eNPS (employee Net Promoter score) est l'un des moyens les plus simples et les plus efficaces d'évaluer l'opinion de vos employés sur votre entreprise. Il comprend une question intrigante qui permet d'évaluer la loyauté. Voici un exemple de questions posées dans le cadre de l'eNPS Quelle est la probabilité que vous recommandiez notre entreprise à d'autres personnes ? Les employés répondent à l'enquête eNPS sur une échelle de 1 à 10, où 10 signifie qu'ils sont "très susceptibles" de recommander l'entreprise et 1 signifie qu'ils sont "très peu susceptibles" de la recommander.

Sur la base des réponses, les salariés peuvent être classés dans trois catégories différentes :

Promoteurs
Employés qui ont répondu positivement ou qui sont d'accord.
Détracteurs
Employés qui ont réagi négativement ou qui ont exprimé leur désaccord.
Passives
Les employés qui sont restés neutres dans leurs réponses.

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