Encuesta de retención de empleados
An employee retention survey is a structured tool used by HR teams to understand why employees stay, what could drive them to leave, and how to improve long-term retention. These surveys help identify satisfaction levels, workplace concerns, and areas for strategic HR action.
With the right employee retention survey questions, organizations can gather insights that directly inform retention programs and engagement efforts.
What is an employee retention survey?
An employee retention survey is a questionnaire designed to assess the factors that influence employee decisions to stay with or leave a company. It typically focuses on engagement, satisfaction, leadership, compensation, and work environment.
- Used to uncover key drivers of employee turnover
- Helps HR take proactive steps to improve workplace culture
- Typically distributed annually or during major organizational changes
- Enables data-driven decisions to support retention strategies
Why are employee retention surveys important?
Retention surveys provide measurable insights that go beyond guesswork. They help organizations identify early warning signs of disengagement or dissatisfaction.
- Reduce turnover costs through early intervention
- Improve employee morale by acting on feedback
- Align company practices with employee expectations
- Support long-term workforce planning
When should you conduct an employee retention survey?
Timing depends on your organization’s needs, but consistency is key. Surveys are most effective when used regularly and strategically.
- Annually, alongside performance review cycles
- After major internal changes like leadership shifts or restructuring
- During onboarding (early-stage retention indicators)
- During offboarding to analyze turnover reasons
Who should participate in an employee retention survey?
The entire workforce, or relevant departments, should take part to get a comprehensive picture. Different groups may provide different insights.
- Full-time employees across all levels
- New hires for early impression insights
- Exit survey respondents for comparison
- Remote and hybrid staff to highlight environment-specific concerns
Where can you find a good employee retention survey template?
You can find sample employee retention survey templates from trusted HR platforms, consultants, or internal HR libraries. These templates offer ready-to-use questions aligned with proven strategies.
- HR software like Culture Amp, Qualtrics, or SurveyMonkey
- Internal HR toolkits or policy manuals
- Industry-specific HR blogs and resources
- SHRM or similar professional HR associations
What are common employee retention survey questions?
The questions should explore job satisfaction, leadership, communication, development opportunities, and sense of belonging. They can be both multiple-choice and open-ended.
Here are some sample employee retention survey questions:
- “Do you feel valued and recognized at work?”
- “Do you see a future for yourself at this company?”
- “Are your contributions acknowledged by your manager?”
- “How would you rate your current job satisfaction?”
- “What could we improve to make your experience better?”
- “Do you feel supported in your career development?”
- “Would you recommend this organization as a great place to work?”
Encuestas sobre el pulso de los empleados:
Se trata de encuestas breves que pueden enviarse con frecuencia para comprobar rápidamente lo que piensan sus empleados sobre un tema. La encuesta consta de menos preguntas (no más de 10) para obtener la información rápidamente. Pueden administrarse a intervalos regulares (mensual/semanal/trimestral).
Reuniones individuales:
Celebrar reuniones periódicas de una hora de duración para mantener una charla informal con cada miembro del equipo es una forma excelente de hacerse una idea real de lo que les pasa. Al tratarse de una conversación segura y privada, te ayuda a obtener mejores detalles sobre un asunto.
eNPS:
eNPS (employee Net Promoter score) es una de las formas más sencillas y eficaces de evaluar la opinión de sus empleados sobre su empresa. Incluye una pregunta intrigante que mide la lealtad. Un ejemplo de preguntas de eNPS son ¿Qué probabilidades hay de que recomiende nuestra empresa a otras personas? Los empleados responden a la encuesta eNPS en una escala del 1 al 10, donde 10 significa que es "muy probable" que recomienden la empresa y 1 significa que es "muy improbable" que la recomienden.
En función de las respuestas, los empleados pueden clasificarse en tres categorías diferentes:
- Promotores
Empleados que han respondido positivamente o están de acuerdo. - Detractores
Empleados que han reaccionado negativamente o no están de acuerdo. - Pasivos
Empleados que se han mantenido neutrales con sus respuestas.
What makes a strong employee retention survey questionnaire?
A strong survey uses clear, unbiased questions and allows employees to share both ratings and comments. It should balance depth and length to avoid fatigue.
- Keep the tone neutral and non-leading
- Mix quantitative (scale-based) and qualitative (open-ended) questions
- Group questions by theme—culture, compensation, leadership, growth
- Allow anonymity to encourage honesty
- Test and refine the survey before full rollout
How to analyze employee retention survey results?
Once you collect responses, focus on interpreting the results to identify retention risks and areas for improvement. Break down the data by teams, demographics, and engagement trends.
- Use HR analytics tools for trend visualization
- Pay attention to recurring low-rated questions
- Compare results against previous surveys for progress
- Share key takeaways with leadership for transparency
- Build a follow-up action plan and communicate it clearly
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