
Freiwillige Leistungen
Voluntary benefits refer to additional employee benefits that are offered by employers but are not mandated by law.
These benefits are typically optional, and employees can choose to participate in them based on their individual needs and preferences.
Freiwillige Leistungen können ein wesentlicher Bestandteil eines Gesamtvergütungspakets sein und Arbeitgebern dabei helfen, Top-Talente anzuziehen und zu halten, während sie ihren Mitarbeitern ein umfassenderes Angebot zur Verfügung stellen, das ihren unterschiedlichen Bedürfnissen gerecht wird.
Was sind freiwillige Leistungen?
Voluntary benefits are non-mandatory perks provided by employers that employees can opt into—usually at a lower group rate.
These benefits supplement standard offerings like health insurance or retirement contributions and are often paid for partly or entirely by employees.
Though optional, they add significant value to an employee’s total reward package and address diverse needs across the workforce.
What are voluntary benefits for employees?
For employees, voluntary benefits are a way to personalize their benefits package. They may cover health-related costs, lifestyle needs, financial services, or even personal insurance options.
Employees choose what suits their life stage, preferences, or family responsibilities.
What is a voluntary benefits plan?
A voluntary benefits plan is the structured offering of these optional benefits within a company’s overall HR or compensation strategy.
It outlines which benefits are available, eligibility criteria, enrollment windows, and payment details.
Plans are typically administered by the employer in partnership with third-party providers.
What is the difference between mandatory and voluntary benefits?
Mandatory benefits are legally required, such as minimum wage, social security contributions, or paid leave (depending on country-specific laws). Voluntary benefits, however, are discretionary and offered as added value by the employer.
While mandatory benefits ensure compliance, voluntary ones help improve retention, morale, and job satisfaction.
Why are voluntary benefits important?
Voluntary benefits play a key role in creating a flexible and supportive workplace. Their importance stems from the value they offer to both employees and employers.
- They improve overall job satisfaction and employee well-being
- They attract talent by offering lifestyle-oriented options
- They support retention by adapting to evolving employee needs
- They provide cost-effective choices compared to market rates
- They build a positive employer brand with personalized perks
- They address unmet needs that traditional benefits may overlook
Why should companies offer voluntary benefits?
For employers, voluntary benefits strengthen the value proposition to employees while keeping benefit costs manageable.
Offering a wide selection can:
- Enhance employee engagement and loyalty
- Help differentiate your company in recruitment
- Reduce turnover and increase retention
- Give employees more control over their compensation
- Support workforce diversity by catering to individual needs
- Improve employee productivity through better financial and mental health

Umfragen zum Puls der Mitarbeiter:
Es handelt sich um kurze Umfragen, die häufig verschickt werden können, um schnell zu erfahren, was Ihre Mitarbeiter über ein Thema denken. Die Umfrage umfasst weniger Fragen (nicht mehr als 10), um die Informationen schnell zu erhalten. Sie können in regelmäßigen Abständen durchgeführt werden (monatlich/wöchentlich/vierteljährlich).

Treffen unter vier Augen:
Regelmäßige, einstündige Treffen für ein informelles Gespräch mit jedem Teammitglied sind eine hervorragende Möglichkeit, ein echtes Gefühl dafür zu bekommen, was mit ihnen passiert. Da es sich um ein sicheres und privates Gespräch handelt, können Sie so mehr Details über ein Problem erfahren.

eNPS:
Der eNPS (Employee Net Promoter Score) ist eine der einfachsten, aber effektivsten Methoden, um die Meinung Ihrer Mitarbeiter über Ihr Unternehmen zu ermitteln. Er enthält eine interessante Frage, die die Loyalität misst. Ein Beispiel für eNPS-Fragen sind: Wie wahrscheinlich ist es, dass Sie unser Unternehmen weiter empfehlen? Die Mitarbeiter beantworten die eNPS-Umfrage auf einer Skala von 1 bis 10, wobei 10 bedeutet, dass sie das Unternehmen mit hoher Wahrscheinlichkeit weiterempfehlen würden, und 1 bedeutet, dass sie es mit hoher Wahrscheinlichkeit nicht weiterempfehlen würden.
Anhand der Antworten können die Arbeitnehmer in drei verschiedene Kategorien eingeteilt werden:

- Projektträger
Mitarbeiter, die positiv geantwortet oder zugestimmt haben. - Kritiker
Mitarbeiter, die sich negativ geäußert haben oder nicht einverstanden waren. - Passive
Mitarbeiter, die sich bei ihren Antworten neutral verhalten haben.
How do voluntary benefits work?
Voluntary benefits are usually offered during open enrollment or onboarding and are selected by employees based on need. Here’s how they function effectively:
- Employers negotiate group rates with benefit providers
- Employees opt in and often pay via payroll deductions
- Enrollment happens annually or during life events (marriage, childbirth)
- Benefits are customizable, so employees select what fits
- HR teams manage communication and vendor coordination
- Providers may offer platforms or mobile apps for easy access
How should HR teams communicate voluntary benefits to employees?
Clear, proactive communication is critical to maximize participation in voluntary benefit programs. HR teams can improve visibility through:
- Educational emails and benefits handbooks
- Interactive webinars and Q&A sessions
- Visual guides and comparison charts
- Story-based campaigns (e.g., employee testimonials)
- Integration with onboarding and orientation programs
- Targeted messages during life events (e.g., new parent support)
What is a voluntary benefits communication program?
A voluntary benefits communication program is a structured effort to promote awareness, usage, and value of voluntary offerings. It includes multi-channel strategies, timelines aligned with enrollment periods, and employee feedback loops.
These programs aim to ensure employees understand their options and make informed decisions.
What is a voluntary benefits survey?
A voluntary benefits survey helps employers understand employee preferences, satisfaction levels, and coverage gaps.
The results guide plan adjustments and communication strategies. HR uses these surveys to identify:
- Popular benefit choices and underused options
- Interest in new benefits like mental health or remote work perks
- Awareness gaps and communication breakdowns
- Demographic-specific needs (e.g., pet insurance for young employees)
What are the types of voluntary benefits for employees?
Voluntary benefits can be grouped into different categories based on function or value.
Here are common types:
- Employee assistance programs (EAPs): Services that provide confidential counseling and support for employees dealing with personal or work-related issues.
- Supplemental health insurance: These plans provide additional coverage beyond basic health insurance, helping employees with out-of-pocket expenses such as deductibles and co-pays.
- Pet insurance: Coverage for veterinary expenses for employees' pets, recognizing the importance of pets in many individuals' lives.
- Dental and vision insurance: Coverage for dental and vision care, which may not be included in standard health insurance plans.
- Life insurance: Employers may offer additional life insurance coverage for employees and their dependents, allowing them to secure financial protection in case of death.
- Disability insurance: This type of insurance provides income replacement if an employee is unable to work due to a covered disability.
- Identity theft protection: Protection against identity theft and assistance in the event that an employee's personal information is compromised.
- Accident insurance: Coverage for medical and out-of-pocket expenses resulting from accidents, such as fractures, dislocations, or other injuries.
- Critical illness insurance: This insurance provides a lump-sum payment if an employee is diagnosed with a covered critical illness, such as cancer, heart attack, or stroke.
- Legal assistance: Some employers offer legal services or insurance coverage to help employees with legal matters, such as will preparation, estate planning, or legal consultations.
Durch das Angebot einer Reihe von freiwilligen Leistungen können Arbeitgeber ihre Leistungspakete auf die unterschiedlichen Bedürfnisse und Vorlieben ihrer Mitarbeiter abstimmen. Es kann auch zu einer zufriedeneren und engagierteren Belegschaft beitragen, da der Einzelne Leistungen wählen kann, die zu seiner persönlichen Situation passen.
Können die Mitarbeiter ihre freiwilligen Leistungspakete auf ihre individuellen Bedürfnisse abstimmen?
Yes, employees often have the flexibility to customize their voluntary benefits packages to align with their individual needs.
This customization typically involves choosing from a range of options within each benefit category, allowing employees to select coverage levels, add family members, or opt for specific features that best suit their personal circumstances.
For example, in health insurance, employees might choose between different levels of coverage, add dental or vision options, or select supplemental insurance based on their unique requirements.
This customization ensures that employees can tailor their benefits to address their specific health, financial, and lifestyle needs.