Diseño de intranets
A well-designed intranet improves internal communication, streamlines access to resources, and strengthens company culture.
For employees and HR teams, thoughtful intranet design goes beyond aesthetics—it must be functional, user-friendly, and tailored to the organization’s needs. This glossary answers the most common questions around designing an intranet, backed by best practices and real examples.
¿Qué es el diseño de una intranet?
Intranet design refers to the structure, layout, and visual appearance of a company’s internal communication platform. It involves organizing content, navigation, branding, and interactive elements in a way that helps employees easily find information, collaborate, and engage.
Good intranet design is both visually appealing and practical, offering quick access to tools like company announcements, HR resources, team directories, and document libraries.
¿Cuáles son los componentes clave de un diseño eficaz de intranet?
An effective intranet design balances functionality, simplicity, and user engagement. It should make it easy for employees to access resources, collaborate with teams, and stay updated without feeling overwhelmed. A well-structured intranet is intuitive, consistent, and tailored to users' needs.
- User-friendly navigation: Clear menus, search functionality, and intuitive layouts help users find what they need quickly.
- Personalized dashboards: Role-based homepages display relevant tools, documents, and updates based on the user’s department or location.
- Content organization: Information should be logically grouped into sections like HR, IT, company news, policies, and forms.
- Mobile responsiveness: The design should work seamlessly across devices to support hybrid or frontline employees.
- Integrated tools: Features like calendars, chat, task managers, and document sharing increase daily usage.
- Consistent branding: The intranet should reflect your company’s identity through visuals, tone, and user experience.
- Feedback and analytics: Built-in surveys or usage tracking help improve the platform based on real employee input.
Why is intranet design important?
Thoughtful intranet design enhances user experience and drives employee engagement. A poorly designed intranet can lead to confusion and reduced usage.
- Encourages regular employee interaction with internal tools
- Improves information findability and navigation
- Builds stronger internal communication and culture
- Helps HR deliver important updates and resources
- Reduces time spent searching for documents and tools
Who is responsible for designing an intranet?
Intranet design is typically a collaborative effort involving multiple teams. While IT handles the technical side, HR and Communications often lead the content and user experience design.
- HR defines employee needs and policies
- Internal Comms ensures messaging is clear and consistent
- IT manages backend functionality and security
- Designers or UX experts focus on layout and usability
- Department heads provide role-specific input
Where is intranet design applied in the workplace?
Intranet design touches every part of the employee experience. It’s applied across homepages, dashboards, department pages, HR portals, and more.
- Home dashboard with key tools and quick links
- HR portal for policies, benefits, and documents
- Company news section for updates and events
- Team pages to manage collaboration and sharing
- Search and navigation design to access content faster
When should a company invest in intranet design?
Companies should revisit their intranet design when scaling, restructuring, or facing low employee engagement with internal platforms.
- During digital transformation or tech upgrades
- After mergers or major org changes
- When introducing remote/hybrid work models
- If employees struggle to find information or use tools
- To support onboarding and cross-team collaboration
Encuestas sobre el pulso de los empleados:
Se trata de encuestas breves que pueden enviarse con frecuencia para comprobar rápidamente lo que piensan sus empleados sobre un tema. La encuesta consta de menos preguntas (no más de 10) para obtener la información rápidamente. Pueden administrarse a intervalos regulares (mensual/semanal/trimestral).
Reuniones individuales:
Celebrar reuniones periódicas de una hora de duración para mantener una charla informal con cada miembro del equipo es una forma excelente de hacerse una idea real de lo que les pasa. Al tratarse de una conversación segura y privada, te ayuda a obtener mejores detalles sobre un asunto.
eNPS:
eNPS (employee Net Promoter score) es una de las formas más sencillas y eficaces de evaluar la opinión de sus empleados sobre su empresa. Incluye una pregunta intrigante que mide la lealtad. Un ejemplo de preguntas de eNPS son ¿Qué probabilidades hay de que recomiende nuestra empresa a otras personas? Los empleados responden a la encuesta eNPS en una escala del 1 al 10, donde 10 significa que es "muy probable" que recomienden la empresa y 1 significa que es "muy improbable" que la recomienden.
En función de las respuestas, los empleados pueden clasificarse en tres categorías diferentes:
- Promotores
Empleados que han respondido positivamente o están de acuerdo. - Detractores
Empleados que han reaccionado negativamente o no están de acuerdo. - Pasivos
Empleados que se han mantenido neutrales con sus respuestas.
How to design an intranet that works for employees and HR?
Designing a successful intranet means understanding user needs and building around them. It should be easy to use, visually consistent, and content-rich.
- Start with user research—ask employees and HR teams what they need
- Prioritize intuitive navigation and clear content hierarchy
- Use branding elements to reflect company identity
- Ensure mobile responsiveness and accessibility
- Organize HR resources, forms, and tools in one place
- Incorporate feedback loops and usage analytics
- Design role-based dashboards for personalized experiences
- Include powerful search and tagging features for quick access
What are the types of intranet design?
Different organizations require different types of intranet designs based on their structure, size, and workforce needs. Task-based intranets focus on productivity by prioritizing tools and services that help employees complete day-to-day tasks.
Social intranets prioritize collaboration, employee recognition, and communication through features like newsfeeds, chat, and events.
Information-based intranets are structured more like resource hubs, offering quick access to company policies, HR docs, and how-to guides. Some companies also use personalized intranets that adapt the homepage and tools based on job roles or departments.
What are some intranet design examples?
Great intranet design is clean, consistent, and built around user workflows. Here are a few standout design elements commonly seen:
- A central homepage with company news, HR updates, and quick links
- Search bars and filtered navigation to reduce clutter
- Card-style layouts for team directories and resource lists
- Integration with calendars, payroll, and task management tools
- Personal dashboards showing recent activity, birthdays, or tasks
What are the best practices for intranet design?
To create an effective intranet, teams should follow best practices that improve functionality and user satisfaction.
- Design mobile-first to ensure access on all devices
- Keep content updated, concise, and relevant
- Use clear CTAs and visuals to guide user flow
- Personalize content based on roles or departments
- Include onboarding content for new hires
- Maintain a consistent look and feel across all pages
- Conduct usability tests with employees before launch
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