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Sales Turnover
Sales turnover, also referred as sales revenue turnover which is the amount of products or services sold within an accounting year. It is the value of total sales provided to the customers during an accounting year.
What is sales turnover?
Sales turnover is the total sales generated by a business with a specific period of time (mainly a financial year). These financial metrics measure the amount of revenue generated from the services with a time frame.
The sales turnover figure is reported on the income statement of profit or loss statement of the businesses financial statements.
hat does the sales turnover ratio mean?
The sales turnover ratio, also referred to as inventory turnover ratio, measures effectiveness of a business that manages its inventory by calculating and analyzing the number of times inventory is sold and replaced.
How to calculate sales turnover?
The steps to calculate sales turnover is as follows:
- Identify the sales period: To calculate the indicator, sales period is required to be identified from where the information can be gathered. Choose a complete sales period as getting accurate sales turnover rate during active sales period is difficult.
- Calculate cost of goods sold: Next step is to identify the cost of items. The total sum of initial and additional inventory expenses. After this, subtract the total number of ending inventory from it. The final figure will be COGS.
COGS = (Starting inventory cost + extra inventory expenses) - ending inventory
- Identify average inventory: Determining average inventory is the next step, add the amount of starting and ending inventory together, then divide by 2 (Starting inventory + Ending Inventory) / 2 = Average inventory
- Analyze sales turnover ratio: To complete the calculations, divide the COGS by the number of average inventory which will lead to the value of sales turnover rate.
La fórmula es:
Sales turnover rate = COGS / Average inventory
Is sales turnover the same as revenue?
Sales turnover and revenue are related but not identical.
- Sales turnover refers to the total value of net sales over a specific time period.
- Revenue includes income from all sources, including non-sales activities.
Sales turnover is a subset of revenue and focuses on core sales performance.
How to increase sales turnover?
Improving your sales turnover can enhance profitability and growth.
- Offer time-bound discounts or promotions to drive quick sales.
- Optimize pricing strategies based on market demand and competition.
- Improve product availability and inventory management.
- Enhance customer service to encourage repeat purchases.
- Focus on high-performing sales channels and customer segments.
How to calculate sales turnover rate?
The sales turnover rate shows how quickly you sell and replenish inventory.
- Formula:
Sales Turnover Rate = Cost of Goods Sold / Average Inventory
- Reflects inventory efficiency and cash flow cycles.
- High turnover rates typically indicate strong product demand.
How to calculate annual sales turnover?
Annual sales turnover gives a yearly snapshot of sales activity.
- Formula:
Annual Sales Turnover = Total Net Sales for the Year
- Useful for benchmarking annual growth and strategic planning.
- Allows comparison across fiscal years or with competitors.
Encuestas sobre el pulso de los empleados:
Se trata de encuestas breves que pueden enviarse con frecuencia para comprobar rápidamente lo que piensan sus empleados sobre un tema. La encuesta consta de menos preguntas (no más de 10) para obtener la información rápidamente. Pueden administrarse a intervalos regulares (mensual/semanal/trimestral).
Reuniones individuales:
Celebrar reuniones periódicas de una hora de duración para mantener una charla informal con cada miembro del equipo es una forma excelente de hacerse una idea real de lo que les pasa. Al tratarse de una conversación segura y privada, te ayuda a obtener mejores detalles sobre un asunto.
eNPS:
eNPS (employee Net Promoter score) es una de las formas más sencillas y eficaces de evaluar la opinión de sus empleados sobre su empresa. Incluye una pregunta intrigante que mide la lealtad. Un ejemplo de preguntas de eNPS son ¿Qué probabilidades hay de que recomiende nuestra empresa a otras personas? Los empleados responden a la encuesta eNPS en una escala del 1 al 10, donde 10 significa que es "muy probable" que recomienden la empresa y 1 significa que es "muy improbable" que la recomienden.
En función de las respuestas, los empleados pueden clasificarse en tres categorías diferentes:
- Promotores
Empleados que han respondido positivamente o están de acuerdo. - Detractores
Empleados que han reaccionado negativamente o no están de acuerdo. - Pasivos
Empleados que se han mantenido neutrales con sus respuestas.
