Corporate Communication

Corporate communications plays a vital role in how organizations connect with employees, clients, and the public. Let’s look at the key terms and strategies, covering everything from internal messaging and communication tools to policy influence and professional etiquette.

Whether you're building a strategy or leading a team, this guide explains it all—clearly and practically.

What is corporate communications?

Corporate communications refers to the way an organization communicates with its internal and external audiences—including employees, stakeholders, customers, media, and the public.

It encompasses all messaging, branding, reputation management, and internal coordination necessary to maintain a unified voice and build trust.

استمع لموظفيك وتعرّف عليهم وكافئهم واحتفظ بهم من خلال برنامجنا لإشراك الموظفين

What is a corporate communications strategy?

A corporate communications strategy is a structured approach that defines how an organization communicates to achieve its goals. It outlines objectives, messaging, audience segments, channels, and measurement metrics.

A strong strategy ensures consistency in tone, reinforces brand values, and aligns all messaging with broader business goals.

What is a corporate communication plan?

A corporate communication plan is the tactical execution of a communication strategy. It details:

What will be communicated
To whom (audience)
When (timeline and frequency)
How (channels and tools)
Who is responsible (spokespeople or teams)

It serves as a roadmap for managing campaigns, employee updates, crisis responses, and other communication efforts.

What are corporate communication tools?

Corporate communication tools refer to the platforms and systems used to deliver messages and facilitate collaboration. These may include:

Intranet platforms (e.g., SharePoint, Notion)
Email newsletters and bulletins
Internal chat apps (e.g., Slack, Microsoft Teams)
Press release distribution software
Survey and feedback tools
Employee recognition platforms
Video conferencing tools

The right tools help streamline both internal and external communication while ensuring messages are timely and impactful.

What is internal corporate communication?

Internal corporate communication focuses on keeping employees informed, engaged, and aligned with the company’s values and goals. It includes:

Company updates and announcements
CEO messages and leadership communication
Policy changes and HR updates
Internal campaigns (e.g., DEI, wellness, recognition)
Employee feedback loops

Internal corporate communications are essential for fostering transparency, collaboration, and a strong company culture.

What are corporate communications best practices?

Corporate communications best practices include:

Aligning communication with business goals
Being consistent in tone, voice, and timing
Prioritizing transparency and two-way dialogue
Segmenting audiences for targeted messaging
Using data and feedback to refine approaches
Preparing crisis communication plans in advance
Investing in training for communication teams and leaders

These practices help ensure clarity, trust, and a unified message across the organization.

استبيانات نبض الموظفين

وهي عبارة عن استبيانات قصيرة يمكن إرسالها بشكل متكرر للتحقق من رأي موظفيك حول مشكلة ما بسرعة. يتألف الاستبيان من عدد أقل من الأسئلة (لا يزيد عن 10 أسئلة) للحصول على المعلومات بسرعة. ويمكن إجراء هذه الاستبيانات على فترات منتظمة (شهرية/أسبوعية/فصلية/فصلية).

اجتماعات فردية:

يعد عقد اجتماعات دورية لمدة ساعة لإجراء محادثة غير رسمية مع كل عضو من أعضاء الفريق طريقة ممتازة للتعرف على ما يحدث معهم. نظرًا لأنها محادثة آمنة وخاصة، فإنها تساعدك في الحصول على تفاصيل أفضل حول مشكلة ما.

eNPS:

eNPS (صافي نقاط المروجين للموظفين) هي واحدة من أبسط الطرق الفعالة في الوقت نفسه لتقييم رأي موظفيك في شركتك. وهي تتضمن سؤالاً واحداً مثيراً للاهتمام يقيس الولاء. من أمثلة أسئلة eNPS ما يلي: ما مدى احتمالية توصيتك بشركتنا للآخرين؟ يجيب الموظفون على استبيان eNPS على مقياس من 1 إلى 10، حيث تشير 10 إلى أنهم "من المرجح جدًا" أن يوصوا بالشركة و1 إلى أنهم "من غير المرجح جدًا" أن يوصوا بها.