Programme de réduction pour les employeurs
Employer discount programs are a popular perk that 23% of employees find appealing.
These programs provide exclusive discounts at over 1 million merchant locations across the US, helping employees save money on everyday purchases and fostering a sense of appreciation and loyalty.
Qu'est-ce qu'un programme de réduction pour les employeurs ?
Employer discount programs typically offer exclusive deals to full-time employees, though eligibility may extend to part-time staff, contractors, or even family members depending on company policy.
HR usually defines who qualifies and manages access to these perks.
Some programs also include corporate clients or partners, offering discounts on services like car rentals or gift cards as part of broader business relationships.
Enrollment is usually simple, often through an online portal or app, allowing users to quickly access available offers.
Quels sont les avantages d'une réduction accordée par l'employeur ?
The benefits of an employer discount program are multifaceted, offering value to both employees and the organization:
- Boosts employee satisfaction: Discounts on everyday expenses like travel, entertainment, and shopping make employees feel valued and appreciated.
- Cost-effective for companies: Most discounts come from third-party vendors, allowing businesses to offer great perks without adding to payroll expenses.
- Supports retention: Employees are more likely to stay when they benefit from meaningful savings and feel their well-being is prioritized.
- Attracts top talent: A strong discount program can enhance your benefits package and help attract quality candidates in a competitive job market.
- Strengthens client relationships: Extending discounts to corporate clients can improve service quality and build long-term business partnerships.
Qui peut bénéficier du programme de réduction sur le lieu de travail ?
L'éligibilité aux programmes de réduction sur le lieu de travail varie en fonction de l'organisation et du programme spécifique mis en place. En général, les critères d'éligibilité sont les suivants
- Full-time employees: Most workplace discount programs are designed primarily for full-time employees, regardless of their role or seniority.
They are often the primary beneficiaries as a form of employee benefit. - Les employés à temps partiel: Certaines entreprises étendent ces réductions aux employés à temps partiel, bien que l'ampleur de la réduction puisse varier par rapport aux employés à temps plein.
- Les travailleurs contractuels: Dans certains cas, les travailleurs contractuels peuvent bénéficier de réductions, surtout si leur contrat est de longue durée ou s'ils sont intégrés à la culture de l'entreprise.
- Membres de la famille: Certains programmes étendent les prestations aux membres de la famille immédiate des employés, tels que les conjoints et les enfants. Cette pratique est plus courante dans les grandes entreprises qui proposent des régimes d'avantages sociaux complets.
- Employés retraités: Les employés retraités ou ceux qui ont travaillé longtemps pour l'entreprise peuvent également bénéficier de réductions continues en guise de reconnaissance.
- Partenaires affiliés: Les employés d'entreprises ou d'organisations partenaires qui entretiennent des relations commerciales étroites avec l'entreprise principale peuvent également bénéficier de réductions sur le lieu de travail.
What types of discounts are typically offered through employer discount programs?
Employer discount programs often provide a wide variety of offers, including:
Retail Discounts
Employees can enjoy savings on everyday essentials like clothing, electronics, and groceries from popular retail brands.
- Travel and hospitality deals: Programs often include offers on hotel bookings, flight tickets, and car rentals, ideal for both work travel and vacations.
- Dining discounts: Employees may receive exclusive deals at partner restaurants or through food delivery services, helping them save on meals.
- Health and wellness offers: Discounts on gym memberships, fitness apps, and wellness products promote healthy lifestyles while reducing personal expenses.
- Entertainment perks: Access to discounted movie tickets, streaming subscriptions, and passes to events adds value to employees’ leisure time.
- Gift cards and e-vouchers: Many programs offer gift cards with cashback or bonus value, allowing employees to stretch their purchasing power further.
- Technology and software savings: Exclusive deals on phones, laptops, and productivity software support both personal and professional needs at a lower cost.
These discounts are usually pre-negotiated with vendors and made available exclusively to employees.
Quel doit être le montant des réductions accordées aux salariés ?
The value of employee discounts can vary widely depending on the industry, company size, and the type of products or services offered.
However, some general guidelines include:
- Retail sector: Discounts typically range from 10% to 30%, with luxury brands offering less and everyday goods sometimes offering more.
- Hospitality and travel: Employees may get 20% to 50% off on rooms, flights, dining, or spa services often extended to family members.
- Technology and electronics: Discounts vary from 15% to 50%, with software and services often discounted more than hardware.
- Automotive: Vehicle discounts usually fall between 10% to 25%, often including savings on parts and maintenance.
- Healthcare: Offers include 10% to 30% off on medical services, prescriptions, and wellness products.
- Education and non-profits: Discounts are often in the form of free or reduced-cost access to courses, learning tools, or materials.
- Internal policies: Discount size may depend on product margins, higher-margin products often come with deeper discounts.
Comment créer un programme de réduction pour les employeurs ?
Creating an employer discount program involves several key steps to ensure it meets the needs of your employees and aligns with your company's goals:
- Understand employee preferences: Use surveys or focus groups to find out which discounts, such as gift cards, rentals, or entertainment, employees value most.
- Partner with vendors: Collaborate with vendors or use platforms that offer ready-made discount partnerships to simplify the setup process.
- Align with existing benefits: Integrate the discount program into your current perks to increase visibility and strengthen its perceived value.
- Promote effectively: Share program details through newsletters, onboarding materials, and portals, clearly explaining the savings and how to access them.
- Review and improve: Monitor usage, gather feedback, and update discounts regularly to ensure the program stays relevant and valuable.
Enquêtes sur le pouls des employés :
Il s'agit d'enquêtes courtes qui peuvent être envoyées fréquemment pour vérifier rapidement ce que vos employés pensent d'un sujet. L'enquête comprend moins de questions (pas plus de 10) afin d'obtenir rapidement des informations. Elles peuvent être administrées à intervalles réguliers (mensuels/hebdomadaires/trimestriels).
Rencontres individuelles :
Organiser périodiquement des réunions d'une heure pour discuter de manière informelle avec chaque membre de l'équipe est un excellent moyen de se faire une idée précise de ce qui se passe avec eux. Comme il s'agit d'une conversation sûre et privée, elle vous permet d'obtenir de meilleurs détails sur un problème.
eNPS :
L'eNPS (employee Net Promoter score) est l'un des moyens les plus simples et les plus efficaces d'évaluer l'opinion de vos employés sur votre entreprise. Il comprend une question intrigante qui permet d'évaluer la loyauté. Voici un exemple de questions posées dans le cadre de l'eNPS Quelle est la probabilité que vous recommandiez notre entreprise à d'autres personnes ? Les employés répondent à l'enquête eNPS sur une échelle de 1 à 10, où 10 signifie qu'ils sont "très susceptibles" de recommander l'entreprise et 1 signifie qu'ils sont "très peu susceptibles" de la recommander.
Sur la base des réponses, les salariés peuvent être classés dans trois catégories différentes :
- Promoteurs
Employés qui ont répondu positivement ou qui sont d'accord. - Détracteurs
Employés qui ont réagi négativement ou qui ont exprimé leur désaccord. - Passives
Les employés qui sont restés neutres dans leurs réponses.
Are employer discount programs taxable or considered a benefit?
Most employer discount programs are not considered taxable income when they offer general consumer discounts and are available on equal terms to a broad employee base.
However, exceptions apply:
- Subsidized or deeply discounted services (e.g., employer-covered memberships) may be considered a fringe benefit and subject to tax under local laws.
- Exclusive access to internal or partner products at significant discounts may also require evaluation for tax reporting.
Employers should consult local tax regulations or a legal advisor to ensure compliance.
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